4/20 in Denver: The Rise of a New Entertainment 
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4/20 in Denver: The Rise of a New Entertainment 
Posted by CN Staff on April 18, 2014 at 20:06:39 PT
By Ricardo Baca, The Denver Post
Source: Denver Post
Colorado -- As Denver musician Wes Watkins booked springtime shows for his gospel-tinged band the Other Black, one date on the calendar took absolute priority."I decided that we had to play 4/20," Watkins said of the stoner holiday known as 4/20, or April 20. "We played last 4/20 at 11 o'clock at night, and it was a laid back and silly show because everybody was so tired and stoned.
"This 4/20 we're playing a brunch show at the Larimer Lounge because it's also Easter. And like Easter, 4/20 is a date that speaks for itself."Especially in a Denver with nearly four months of legal recreational marijuana sales under its belt, 4/20  the calendar equivalent to 4:20 p.m., the time pot smokers would historically toke up  does speak for itself. And it speaks in a language of music festivals, unseasonably early Red Rocks shows selling out a month in advance and themed concerts sponsored by the biggest marijuana companies in the state.April 20 is now a full-on entertainment holiday in Colorado with promoters and entrepreneurs looking to capture a slice of the massive audiences in the same way they might on Halloween or New Year's Eve  and music fans are the winners with a dizzying array of music throughout the city. "We've got the concert at the sculpture park, shows at Red Rocks and if you look at any of the band-oriented clubs and even the dance clubs they have a theme to their nights this weekend," said Brian Kitts, spokesman for Denver Arts & Venues, the division of the city that manages venues like the Denver Performing Arts Complex and Red Rocks. "4/20 has become another way to market music."Just how in-the-know is Denver's 4/20 with national trends? The current High Times magazine cover features Mount Kushmore, a Mount Rushmore-styled photo of Snoop Dogg, Cypress Hill frontman B-Real and Method Man & Redman chief Chris Simunek. All four MCs are playing unrelated 4/20 shows in Colorado this year, and Snoop and Method & Red are each doubling up with two shows in one day.And it doesn't stop there.SnippedComplete Article: Denver Post (CO)Author: Ricardo Baca, The Denver PostPublished: April 18, 2014Copyright: 2014 The Denver Post Website: openforum denverpost.comCannabisNews  -- Cannabis Archives 
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