Anti Drug Ads Can Lead To Increased Drug Useage

Anti Drug Ads Can Lead To Increased Drug Useage
Posted by CN Staff on October 02, 2003 at 06:45:11 PT
By CBC News Online Staff
Source: CBC
Winnipeg -- An American researcher visiting Winnipeg says U.S. anti-drug campaigns can actually make more kids try drugs. Martin Fishbein is professor of communications at the University of Pennsylvania in Philadelphia.He reached his conclusion after asking youths across the United States about the effectiveness of anti-drug commercials, such as "Just Say No" and "The Anti-Drug." Fishbein says the ads can make kids more interested in trying marijuana and other drugs.
"The more kids are being exposed to these ads, the more prevalent they think drug use is," says Fishbein. "And the more they think that other people are using drugs, the more they think they should be using it too, and the more they intend to use them." Laura Gossen of the Addictions Foundation of Manitoba agrees the anti-drug media campaigns have their pitfalls.She says drug prevention programs should have more than a simple catchphrase in order to work."You know, we may be thinking that anti-drug is good for everybody, but we would argue that just simply taking an "anti-drug" or a "just say no" approach does not, in fact, work with everybody," says Gossen. "We know that. So we have to do more than that." Gossen says parents talking with their children about drugs and peer pressure is one of the best ways to address concerns about drug use. Complete Title: Anti Drug Ads Can Lead To Increased Drug Useage: ProfessorSource: Canadian Broadcasting Corporation Published: October 2, 2003Copyright: 2003 CBCContact: letters Website: Articles:False Drug Information Harms Kids'll Kill You -- Wait, No It Won't Retracted On Ecstasy Study
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Comment #6 posted by Jose Melendez on October 03, 2003 at 09:26:12 PT
speak truth to power
"Nicotine is about as addictive as cocaine, but no one's knocking over 7-11s to get Marlboros . . ."- John Stossel, October 2003
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Comment #5 posted by kaptinemo on October 02, 2003 at 08:24:07 PT:
And you have to wonder how much they spent
of the public's money trying to figure that bit of wisdom out.(Paraphrased voiceover from the old "This is your brain on drugs" commercial) "Honesty works. Lies don't. Any questions?" 
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Comment #4 posted by FoM on October 02, 2003 at 07:54:18 PT
Don't Forget Grandpa's Marijuana Handbook
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Comment #3 posted by goneposthole on October 02, 2003 at 07:49:54 PT
Grandma smokes pot
Grandma know best.
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Comment #2 posted by Sam Adams on October 02, 2003 at 07:19:52 PT
Kegan, you're suggested the Dutch approach. In 1976 they set out to "normalize" cannabis as opposed to trying to "dramatize" it. The results are there for all to see - they have HALF the teenage usage of the US.Of course, American kids are fatter and drunker, too. We seem to be brainwashed to "pig out" on everything from food to weed to liquor to clothes, CD's, appliances, gasoline, etc.
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Comment #1 posted by Kegan on October 02, 2003 at 06:58:40 PT
The truth is boring
Instead of making pot look dangerous and exciting, the add should show the truth.Grandma growing pot in her yard, grandma smoking pot, grandma falling asleep in front of the TV.The message to kids: Pot is some boring herbal thing that old people use to relax.I know pot-people with teenage kids, and the kids think this way. Pot is dad's boring hobby.The media and the so-called anti-drug people are the ones who make it look fun.
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