cannabisnews.com: Alterna Blankets Chicago With Hemp





Alterna Blankets Chicago With Hemp
Posted by FoM on October 28, 1999 at 16:58:37 PT
Spreading the Word of Industrial Hemp's Benefits
Source: Business Wire
In a continued effort to educate the nation about industrial drug-free hemp, Alterna Applied Research Laboratories(TM), maker of professional hemp hair care products, brings its national, thought-provoking advertising and scholarship campaign to Chicago. 
During the months of November and December, dialog-generating ads will be posted on 70 billboards in the greater Chicago area. The ads will reach more than 2.4 million drivers challenging Chicagoans to learn more about hemp. Since incorporating industrial hemp seed oil into its products in January of 1998, Alterna has undertaken an aggressive, national hemp education campaign, called Learn More, which is designed to dispel myths and misinformation about the marked differences between hemp and marijuana. Launching the campaign first in Los Angeles, the crusade is moving across the nation and has touched down in Moline, Ill., San Diego, New York, Boston, San Francisco, and now, Chicago. A consummate education advocate, Alterna conducts hemp essay contests in high schools awarding a college scholarship for the best entry. Education is the key to enlightenment and the fact that legislation to revive hemp recently passed in Hawaii, North Dakota and Minnesota proves one thing; hemp education is working. Kentucky, Montana, Virginia, Arkansas, Vermont, Oregon, Colorado and Illinois have introduced pro-hemp legislation to their state legislatures. The deluge of hemp media coverage in the past year has also helped educate the nation. Alterna supports pro-hemp legislation and hopes to drive the public to the Web site to spur education and to get enterprising students to apply for the essay contest. Illinois state senator and devout industrial hemp advocate Todd Sieben sees the benefits of this drug-free miracle plant and has taken steps toward legalizing the farming of it in Illinois. "It's time to seriously consider industrial hemp production here in Illinois," declared Sieben, who firmly believes in the environmental, agricultural and economic benefits of industrial hemp. With the support of several legislatures in Illinois, Senate Resolution 49 and House Resolution 168 passed into law in March of 1999 resulting in the creation of Illinois's first Industrial Hemp Investigative and Advisory Task Force. The members of this group represent expertise in the fields of plant science, food processing science, law enforcement, herbology, manufacturing and the Illinois Specialty Growers Association. The task force will investigate all aspects of hemp cultivation in Illinois and report to the General Assembly on the advisability of it in January of 2000. Alterna's 70 billboard images engage the public eye by displaying a green hemp leaf with the words "THC (Drug) free" clearly written below it with a bottle of the hemp shampoo and the word "HEMP" emblazoned across the ad. The company's phone number and Web site address are also prominently displayed so the public can learn more about hemp's vast benefits by calling or logging on to the Web site. Information regarding the hemp essay contest for a college scholarship is also posted on the Web site. By associating a hemp leaf with the word "HEMP" and the phrase "THC (Drug) free" in the ads, Alterna sends a clear message to the public that the company is opposed to the drug culture. Furthermore, Alterna is steadfast about not aligning itself with any group that advocates the use or legalization of marijuana. Unconventional in its approach, Alterna consistently sets new standards in the beauty industry in the fields of advanced formulation and product performance. The first professional hair care company to harness the power of nutrient-rich hemp seed oil, Alterna continually redefines itself as an industry innovator. Alterna products are available through authorized Alterna salons in the United States and Canada. For more information on Alterna hair care products or to find the nearest salon, call toll-free 888/4Alterna or log onto the Web site at:http://www.4alterna.com./ Thursday, October 28, 1999 3:59 PM EST Copyright (C) 1999 Business Wire. All rights reserved. CONTACT: Alterna Applied Research Laboratories Kimberlee Mitchell, 310/824-2508, ext. 258 WEB PAGE: http://www.businesswire.com Copyright  1999, Business Wire
Home Comment Email Register Recent Comments Help




Comment #1 posted by steve1 on October 29, 1999 at 15:42:32 PT
hemp products
Good I am sick of paying $5 for one bar of hemp soap.
[ Post Comment ]

Post Comment


Name: Optional Password: 
E-Mail: 
Subject: 
Comment: [Please refrain from using profanity in your message]
Link URL: 
Link Title: