cannabisnews.com: ONDCP Continues Terror-Link Ads for Super Bowl ONDCP Continues Terror-Link Ads for Super Bowl Posted by CN Staff on January 23, 2003 at 13:52:30 PT By Wendy Melillo Source: Ad Week The White House will break two spots in the Super Bowl this weekend, and two during the event's pregame, the Office of National Drug Control Policy said. Two spots, by Ogilvy & Mather, New York, continue the drugs and terror theme ONDCP launched during last year's Super Bowl. Two other spots feature new work by McCann-Erickson, New York, which focus on the bad things that can happen after smoking marijuana."One negative consequence of marijuana is it impairs your judgment," said Alan Levitt, director of ONDCP's campaign. "Another is it slows your reaction time." In the Ogilvy work, called "Ghosts," people who once bought drugs are haunted by phantoms who were innocent victims of violence in the drug trade. In the 30-second spot "Subway," a man riding on the New York subway late at night is approached by ghosts who say, "You killed us." "What?" the startled man replies. "I was on my way home riding my bike," a ghost says. "You beat me to death." "You slit my throat," another ghost says. "It was your money." The second Ogilvy spot, called "Office," features a similar theme where ghosts approach a woman seated in her office.Meanwhile, the McCann work, done through the Partnership for a Drug-Free America, kicks off a new marijuana campaign that will air until June. The campaign includes five 30-second television spots, two radio spots and three print ads. One spot, "Pregnancy Test," will air during the Super Bowl and a second, "Roadside Memorial," during the pregame. In "Pregnancy Test," two parents learn the results of a home pregnancy test. Words on the screen tell viewers the parents will be the "youngest grandparents in town" as the camera shifts to their 14-year-old daughter who had taken the test. "Smoking marijuana impairs your judgement," the voiceover says. "It's more harmful than we all thought.""Roadside Memorial" shows a grieving teenager putting flowers at a roadside memorial. Viewers then learn that the teen was the stoned driver who killed his brother.A third spot called "Dummies" breaks next Monday and features two crash dummies sharing a joint just before their car crashes into a wall. The McCann work will air on WB, Fox and UPN. Source: Ad WeekAuthor: Wendy Melillo Published: January 23, 2003 Copyright: 2003 VNU eMedia Website: http://www.adweek.com/Related Articles:White House Super Bowl Ads Attack Drugs http://cannabisnews.com/news/thread15259.shtmlWhite House Places Anti-Drug Super Bowl Adshttp://cannabisnews.com/news/thread15251.shtmlAnti-Drug PSA's Must Be Identifiedhttp://cannabisnews.com/news/thread14693.shtml Home Comment Email Register Recent Comments Help Comment #5 posted by observer on January 24, 2003 at 09:30:56 PT God: ''there was no harm in the pot'' '' 'Roadside Memorial' shows a grieving teenager putting flowers at a roadside memorial. Viewers then learn that the teen was the stoned driver who killed his brother. A third spot called 'Dummies' breaks next Monday and features two crash dummies sharing a joint just before their car crashes into a wall. The McCann work will air on WB, Fox and UPN.''The prohibition propagandists will have to work hard to "prove" that smoking pot harms people. Cannabis/Driving StudiesAustralia: No Proof Cannabis Put Drivers At Risk (2001) http://www.mapinc.org/drugnews/v01/n1849/a09.htmlUK: Cannabis May Make You A Safer Driver (2000) http://www.mapinc.org/drugnews/v00/n1161/a02.html University Of Toronto Study Shows Marijuana Not A Factor In Driving Accidents (1999) http://www.sciencedaily.com/releases\1999\03\990325110700.htm Australia: Cannabis Crash Risk Less: Study (1998) http://www.mapinc.org/drugnews/v98/n945/a08.html Australia: Study Goes to Pot (1998) http://www.mapinc.org/drugnews/v98/n947/a06.html"It's more harmful than we all thought." ... ''And there was no harm in the pot.'' -- 2Ki4:41c KJVSee? Right from God himself. [ Post Comment ] Comment #4 posted by Prime on January 23, 2003 at 17:10:52 PT Dont blame stupid people, blame pot... I know a guy, total dunce, stays awake every night till 4:00 am playing video games when he has to work at 7:30 am. He does not smoke.He fell asleep at the wheel last week and caused a small accident.I think its time we end the scurge of video games once and for all. [ Post Comment ] Comment #3 posted by JR Bob Dobbs on January 23, 2003 at 16:29:20 PT Smoke a super bowl on Sunday >>"One negative consequence of marijuana is it impairs your judgment," said Alan Levitt, director of ONDCP's campaign. "Another is it slows your reaction time." So does beer, of course. What beer discourages, and cannabis encourages, is thinking for yourself and questioning authority. If the crash-test dummies were stoned, their brains were better-protected against the effects of the crash. But the government will never tell us this... [ Post Comment ] Comment #2 posted by pokesmotter on January 23, 2003 at 14:19:44 PT: these are outrageous What america needs to realize is that when used responsibly, marijuana, like alcohol, can be fun. When irresponsibility comes into play bad things can happen. But that doesn't go for just weed. Too often people claim they did what they did "because they were high." Our own white house is sponsoring ads that claim marijuana is to blame for unwanted pregnancy, death, and funding terrorism. As most of us here know, prohibition funds terrorism. Blaming marijuana for accidental death or pregnancy is just ludicrous. I try not to compare marijuana to alcohol too much but i think alcohol causes way more problems in our society than marijuana or even prohibition of marijuana does. It is simple: Responsible marijuana use should be AS accepted in society if not moreso than responsible use of alcohol. [ Post Comment ] Comment #1 posted by FoM on January 23, 2003 at 14:06:22 PT What About Alcohol Why won't they mention alcohol impairment knowing how many people die from being in an accident after drinking? [ Post Comment ] Post Comment