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  Drug - Terror Ads and Kids Don't Mix
Posted by FoM on April 15, 2002 at 19:51:35 PT
By Lynn M. Paltrow, AlterNet 
Source: AlterNet 

justice Several weeks ago, my children and I watched a family movie on the ABC Family Channel, and together we were exposed to the entertaining and fascinating world of drugs, drug money and violence.

Somewhere in the middle of the movie, part of a week long comedy series, the station ran an advertisement sponsored by the Office of National Drug Control Policy (ONDCP). The advertisement offers stark pictures of teenagers talking about how they are really murderers, torturers and terrorists.

The ad originally ran during the Super Bowl, costing taxpayers 3.5 million dollars, as part of a publicity campaign linking American youth who have tried illegal drugs with funding for terrorism.

In the version we saw, teenagers loom out at the viewer, saying such things as "I helped murder families in Colombia," "I helped kids learn how to kill," and "I helped blow up buildings." The teenagers justify their atrocities by noting that they were "just having fun."

The ONDCP Web site and President Bush claim that these ads provide an outlet for young people's idealism, enabling them to feel that they can contribute to the war against terrorism by giving up illegal drugs.

But for my children -- who witnessed the 9/11 attacks from their Manhattan public school windows -- any intended message about drugs and terrorism was lost. The ad not only failed to convey any coherent message regarding drugs, but it instead seemed to frighten them, making it appear that the threat of terrorism -- so close to their actual home -- comes somehow from American teenagers.

The ad frightened me as well, making me wonder why ABC would run such deceptive and scary material on a children's channel. I was so upset that I nearly turned off the television. Children, however, generally don't take kindly to having a television show turned off in the middle, so to avoid a form of domestic terrorism, we continued watching the moving.

During the next commercial break, there was another ad about drugs, but this one, in contrast to the earlier ad, celebrated them. In this ad, a pharmaceutical company was pushing the drug Zoloft, which will allegedly fix depression and post-traumatic stress disorder. The ad's cartoon figure -- appealing and accessible to children -- suggested that viewers should know what is happening to their own bodies, and should have a say in how to treat their emotional health problems. The contradiction between the two ads was palpable -- sometimes using drugs contributes to terrorism, but sometimes using drugs contributes to mental health.

There is also a more subtle disparity between the two ads. In the ONDCP spot, one of the teenage actors says, "My life, my body." This phrase -- a rallying cry for numerous social and political movements seeking to ensure personal liberty and bodily integrity -- is said with sarcasm, meant to belittle the notion not only as selfish, but tantamount to traitorous. Yet, a few minutes later, the very same concept of personal autonomy and control fuels the advertising campaign for a mind-altering drug that will bring riches to an American pharmaceutical company.

The Zoloft ad also teaches that depression and post traumatic stress disorders are treatable and that people should not have to suffer from them needlessly. Yet, we know that some illegal drug use is related to self-medication for depression and post traumatic stress disorder. The two ads thus send contradictory messages here, as well, with one suggesting that self-medicating for these problems is a form of terrorism and the other arguing that it is simply a matter of informed consumerism.

As if these two drug ads were not enough, just a few commercial breaks later there was yet another one. In the third ad, a man comes home to find his kitchen utterly destroyed. After initial surprise, he starts to panic -- has his family been attacked by some intruder? He rushes into the living room to see if his loved ones are safe. And there, sitting serenely on the couch, is his wife, happily sipping her General Foods International coffee and explaining, in not quite so many words, that her desperate need for a caffeine stimulant fix caused her to tear apart the kitchen to find the stuff. This ad startled my children, too -- but only because it prompted me to start shrieking things like, "Oh my god! Now they are saying drug use and property destruction are good things!"

Although we had planned to watch the other scheduled comedies on the ABC Family channel that week, we decided to rent movies and read aloud instead. I would rather not have my children watch TV ads that promote and laud some drug users while different ads -- funded by our government, no less -- spread misinformation and teach intolerance and prejudice against other drug users.

I do, of course, talk to my children about the many risks associated with all forms of drug use and abuse. But I also talk to them about responsibility and the hypocrisy apparent when our government will spend millions to portray innocent young people as terrorists, but steadfastly refuses to fund needed drug treatment for the millions of men women and children who need it in America today.

Lynn M. Paltrow is the executive director of the National Advocates for Pregnant Women.

Source: AlterNet
Author: Lynn M. Paltrow, AlterNet
Published: April 15, 2002
Copyright: 2002 Independent Media Institute
Contact: info@alternet.org
Web Site: http://www.alternet.org/
DL: http://www.alternet.org/story.html?StoryID=12865

Related Articles & Web Site:

Advocates For Pregnant Women
http://advocatesforpregnantwomen.org/

Media Literacy and Anti-Drug Education
http://cannabisnews.com/news/thread12503.shtml

Tearing Apart Bush's Drug Plan
http://cannabisnews.com/news/thread12061.shtml

Bust the Boom for Drug War Hypocrisy
http://cannabisnews.com/news/thread11125.shtml


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Comment #15 posted by dddd on April 17, 2002 at 09:34:50 PT
MDG
..I really liked your comments concerning medications....Keep on Keepin' On!..
......Legal medications are products of the pharmaceutical industry ! ..
The pharmaceutical industry does not make "illegal" Drugs!...Drugs become illegal when you sneak them,and fake being sick!........I wish this were true!...because,,then people would believe people when they told them they were sick!..............to me,,it comes down to "sickness",,and,"Freedom"......and,,in my case;,,I'm so fuckin' pissed about what's goin' on,,,that I cant fuckin' hack it!!!!.....But!,,smoking Marijuana makes me feel better???,,shit!.?> ..come to think of it,,,Marijuana should be Outlawed!!!! That's what's wrong with the entire country!,,Stoned people,,who just barely stay out of prison,,living in a world of FEAR,and state sponsored Terror.,,,,,, it's sorta like;,,,,"Pay your taxes,and do what we say,or we will put you in prison!"...,,in fact,,I wanna be the historic first guy who gets Medical Marijuana in prison!!!!....the warden gives me a bottle of joints,,I get back to my cell,,and open the bottle,,fire up a joint,,,and get beat up by my cellmate guys ,,aftr they find out that they are smoking Kansas ditchweed jopints,,,that were obviously crudely rolled by some mildly retarded deputy???...fill in the blanks.....qqqq was right,,I'm not that good....dddd


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Comment #14 posted by MDG on April 17, 2002 at 08:09:13 PT
Oops! Forgot the </i>!

My doc told me that sometimes he felt like the pharamaceutical company shipped entire lots of placebo because no one was getting better, some were getting much worse. The thing he wondered about were the side-effects, since I asked about them saying, "Since I had such few side-effects..." he jumped in, "You didn't have any side-effects!" Besides, I started feeling better immediately, and the medication notes mentioned it might take a few weeks to notice effects, not like I did. Now, the actual Celexa did cause pretty immediate headaches and blurred vision.

But, now that I think about it, I suppose I can't say for sure that it was placebo, but unless the medication, which is a form the citalopram in Celexa, is so well tolerated as to not cause anything, I'll suspect it was. However, there are three other possibilities: 1) It was the real deal, and the cannabis added to it or mitigated the side-effects (very possible) 2) It was the real deal, causing no side-effects and the cannabis didn't help (which I doubt seriously) 3) Neither one helped, but the food did. Of course, I wasn't eating without the cannabis! He also mentioned that these meds should be taken for at least six months, not just nine weeks.

Incidentally, I'm currently not taking either, so I don't know what to say. I stopped the cannabis a couple months after the study, and didn't even finish my Celexa, which sits on my night stand. I guess it will be a little mental mystery for me to ponder. The only thing I can tell you is that a nearby bridge over an ocean inlet doesn't seem to have that "fog of doom" over it anymore; it's just a bridge.

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Comment #13 posted by MDG on April 17, 2002 at 08:06:03 PT
"Chronic" Anxiety...heheh.

My doc told me that sometimes he felt like the pharamaceutical company shipped entire lots of placebo because no one was getting better, some were getting much worse. The thing he wondered about were the side-effects, since I asked about them saying, "Since I had such few side-effects..." he jumped in, "You didn't have any side-effects!" Besides, I started feeling better immediately, and the medication notes mentioned it might take a few weeks to notice effects, not like I did. Now, the actual Celexa did cause pretty immediate headaches and blurred vision.

But, now that I think about it, I suppose I can't say for sure that it was placebo, but unless the medication, which is a form the citalopram in Celexa, is so well tolerated as to not cause anything, I'll suspect it was. However, there are three other possibilities: 1) It was the real deal, and the cannabis added to it or mitigated the side-effects (very possible) 2) It was the real deal, causing no side-effects and the cannabis didn't help (which I doubt seriously) 3) Neither one helped, but the food did. Of course, I wasn't eating without the cannabis! He also mentioned that these meds should be taken for at least six months, not just nine weeks.

Incidentally, I'm currently not taking either, so I don't know what to say. I stopped the cannabis a couple months after the study, and didn't even finish my Celexa, which sits on my night stand. I guess it will be a little mental mystery for me to ponder. The only thing I can tell you is that a nearby bridge over an ocean inlet doesn't seem to have that "fog of doom" over it anymore; it's just a bridge.

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Comment #12 posted by FoM on April 16, 2002 at 19:28:58 PT
MDG
Very interesting and well written. I understand what you meant. I had anxiety attacks when I was in my late 20s or early 30s and it did me in for a few years. My heart would race and I would feel faint. It's like my heart was acting like I just ran a couple miles but I wasn't short of breath.

One other way of describing it was like I was in a lion's den and he was hungry but I couldn't get out.

I wonder if your were given a placebo? Keep us posted and don't be afraid to mention if you're feeling uptight. I know I understand.

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Comment #11 posted by MDG on April 16, 2002 at 19:07:15 PT
Oops! FoM, go ahead and delete the other.

I recently participated in an anxiety medication study sponsored by the makers of Celexa. I was having some major anxiety that I couldn't control (exactly what the people on the commercials say; "like a loop that I can't stop", etc.) and I couldn't sleep at all, my legs were shaking, I thought if I didn't concentrate on breathing I'd just stop doing it altogether. I'd wake up in the middle of the night certain that I was in the process of dying and all that fun stuff. This is the reason I didn't visit this site for many months; I was going crazy. I'd look at the members of my family talking to each other and think, "They're just talking to each other...how the hell are they doing it?" It was like I was trapped in my own head, spiraling downward. If anyone has seen the Zoloft commercial where there is this shadow swooping down over the little guy, that was exactly what I felt at all times; this overwhelming sense of impending doom.

So, I went in to see if I'd qualify for the study. Now, I hadn't any cannabis in quite some time, and it was only a few times in the last couple of years. But, a few days before my interview, a neighbor gave me some stuff like I'd never seen. It looked like it was sprinkled with finely ground brown sugar and an Irish man's nose-hair. I then went in for my interview and medical exam. I had to take a whiz-quiz, but that's okay since I went ahead and told the doc about the "one-hitter quitter". I'll never take a pee test for a job, but I was looking for a little mental help here, and I already told them what they'd find. So, everything else checks out (like not having major diseases that might cause the anxiety), and they know about the herb. Incidentally, in all the information about the tests, they specifically mentioned looking for only cocaine and other hard drugs. Any wonder why no mention of cannabis?

Anyway, so I start the near-three month study, not knowing whether I'm getting placebo or the real thing. I start improving drastically from the start with absolutely no side-effects. I'm also hanging out with my new friend on a daily basis and taking little white pills as well. They bumped up the doseage half-way through, and I've still got no side-effects, except "occasional dry mouth". :)

So, at the end of the study, I've improved so much that other doctors are asking mine about me, even wondering such trivial things as "What does he look like?" After my last whiz-quiz, in which I left them the secret message: "Cannabis Works Wonders!" I am given three weeks worth of the real deal, Celexa. The first thing I noticed wasn't how well I felt, but how bad a headache I had! My vision also started to blur. Either the new test medication has no side-effects at all (yeah, right!), or it was the cannabis that, pretty much literally, saved my life. I don't know if I would have ever actually killed myself, but I thought about it an awful lot.

So, the only thing I changed during the course of the trial was to eat more ("munchies"?) and laugh hysterically with my own herbal supplement. I have absolutely no doubt about the efficacy of cannabis on Chronic Anxiety. I even had to laugh at a re-run of an old SNL last Saturday night when John Lovitz was a Hippie professor, and rolled up a towel to put at the base of his office door...that was the only thing that made me nervous: the police kicking in the door, all because my REAL medication, the one that saved me, wasn't sponsored by the makers of Celexa.



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Comment #9 posted by Patrick on April 16, 2002 at 12:04:02 PT
More lies and propaganda in the mainstream media
From the article posted by JR Bob Dobbs…

Drug Enforcement Administration officials have estimated that profits from opium sales netted the Taliban 40 million annually, with some estimates ranging far higher.

I thought $40 million was the dollar amount our government gave the Taliban to stop growing poppies. They did stop growing that year! Seems to me that they managed to doubled their $40 million profit last year courtesy of the American Taxpayer & Uncle Sam's wise choices in spending our money.

If 80-90% of all European heroin comes from Afghanistan poppies I would venture to say Afghanistan made more than $40 million bucks. And if not, they are blownin the heroin problem in Europe way out of proportion.

I do, of course, talk to my children about the many risks associated with all forms of drug use and abuse. But I also talk to them about responsibility and the hypocrisy apparent when our government will spend millions to portray innocent young people as terrorists, but steadfastly refuses to fund needed drug treatment for the millions of men women and children who need it in America today. Amen Lynn Paltrow.

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Comment #8 posted by FoM on April 16, 2002 at 10:52:02 PT
Lehder
Hope you can get it fixed easily. See you soon we hope!

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Comment #7 posted by Lehder on April 16, 2002 at 10:40:23 PT
hey, i give up
my computer has been crashing and i had to write my comment out three times before getting it in. see you when everything's fixed.

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Comment #6 posted by Lehder on April 16, 2002 at 10:29:14 PT
oops!
I wrote:

where marijuana is condemned but can be obtained for children by prescription.

but obviously intended

where marijuana is condemned but Zoloftcan be obtained for children by prescription.

in some future, better time the first version will stand.

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Comment #5 posted by Lehder on April 16, 2002 at 10:25:08 PT
Zoloft - side effects
A great exposition of the hypocrisy of the war on drugs by Lynn Paltrow.

I've seen the Zoloft commercial she uses as an example of that hypocrisy. Here are the pill-shaped cartoon characters who, smiling and bouncing, push Zoloft drug on television:

http://www.zoloft.com/

The hypocrisy is all the more starkly revealed when one considers the side effects of Zoloft. The TV ad itself tells us that Zoloft can cause diarrhea, unspecified sexual side effects, insomnia and sleepiness.

Insomnia AND Sleepiness?? You heard me right. Other side effects are listed on Zoloft's own web page

http://www.zoloft.com/index.asp?pageid=43

and they include:

dry mouth

upset stomach

decreased appetite

feeling unusually tired or sleepy

trouble sleeping

sexual problems in men and women

diarrhea/loose stools

tremor

feeling agitated

indigestion

increased sweating If you are concerned about CHILDREN AND DRUGS, read on:

Children who take ZOLOFT may also have other side effects such as excessive movement or twitching, fever, not "feeling well," trouble concentrating, not thinking normally, nosebleeds, weight loss, easy bruising, manic or excited behavior, or rapid mood swings.

and if these are not enough for you, then

ZOLOFT may cause other less common side effects besides those listed here. For a list of all side effects that have been reported, ask your doctor or pharmacist for the ZOLOFT Professional Package Insert.

Here's a list of drug companies and what they spend lobbying Congress to continue the the war on marijuana:

http://stonernet.org/Activists_WhoBenefits.asp?topic=drug

Pfizer, the manufacturer of Zoloft, spent $8,000,000.

Marijuana is used to treat depression, but its side effects, other than a little bit of a pleasant feeling, are nothing at all compared to those of Zoloft.

The principal side effects of marijuana are: prison, forfeiture of all your property and life savings, forfeiture of your vehicle, loss of a job that you are performing very well, government confiscation of your children and little terrorists for placement in homes where marijuana is condemned but can be obtained for children by prescription.

The drug companies that advertise on television know that they push inferior products that have limited efficacies and frequent severe side effects.

We saw the executives of cigarette companies on television lying to a man that cigarettes do not cause illness and are not addictive. The manufacturers of prescription drugs are just as mendacious. They want big profits and they don't care if their medicines make you sick. They'll stop at nothing to keep the natural, harmless and effective herb marijuana out of the competition.

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Comment #4 posted by kaptinemo on April 16, 2002 at 05:35:57 PT:

Just as predicted
When the ONDCP ads first ran, I predicted that there would be a backlash against equating little Johnny and Suzy Middle Class with Osama the Butcher. Well, here it is. And, just as predicted, they don’t like it. Not one bit.

But the author of the article takes it one step further - which is far more than I can say for the rest of those with access to the media but have remained silent. She has pointed out the inherent hypocrisy of advertising against some drugs, and advertising for others…which are used for exactly the same reason.

Ms. Paltrow is a member of an organization that seeks to keep Federal, State and local bureaucratic paws off of her rights and her body. She is keenly aware of the efforts of the mostly male-led, Religious Right’s moves to circumscribe her reproductive choices by any and all means. She knows what’s at stake.

But like far too many people, she has not quite tumbled yet as to the depths to which these self-proclaimed moral proctors will go to achieve their ends. All she has to do is look at how illicit drug consumers are treated by the law enforcement apparatus of this country to see what her future may someday look like.

Welcome to the club, Ms. Paltrow.

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Comment #3 posted by JR Bob Dobbs on April 16, 2002 at 04:36:54 PT
Another interesting story
The story below has John Walters claiming he can win the war against Afghani opium in as little as two to three years! And flat-out telling Europe that since the Afghani opium goes there, that they'd better start taking care of fighting it. And other scary stuff.

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Comment #2 posted by qqqq on April 15, 2002 at 23:26:04 PT
..yer' right goneposthole
...it's time to get out the white flag,,and surrender!...time to admit,,,we are losers!....the war on drugs attacked us. ..they took us by suprise!....We are the terrorized villagers ,,like innocent Afghani,or Palestinian "collateral" damage victims.............. ..If you're not against Drugs,,Then you are a Druggie!
...Dont forget what is happenning NOW,,All drug users are terrorists!...All terrorists will be tracked down, and "brought to justice",,by the military!.....
..I challenge any,and all people who are paying their taxes,,today is the deadline,,,,I want everyone to be aware of what the federal budget looks like.....I mean,,c'mon!,,if you're gonna hassle with paying taxes,,at the very least,you should be aware of the basics of how your government rulers are spending our money?!?!?!...
..I DARE and challenge someone to look,,and tell me what percentage of the budget goes for "defense".!.. ...too many taxpayin' idiot Sheeple livin' in a la-la land of hopeful dreams,and mortgage-car payment diversions from REALITY!..........I guess that's OK though,,,because as long as you're comfortable until the world ends,, ,or your world ends,and you die and leave it all to the poor son-of-a-bees who will have to live out the end times in varying levels of fuckedness,,,,why be worried?...
..perhaps the people who successfully pretend that everything is OK,,,perhaps they are better off than gong bangin' idiots like 4q!?!?!?!?....ya know,,it's like 4q would be out bangin' the gong for freedom,,and then he would get offerred a high paying job in the defense industry,,, ,,,,,..,, ...next thing ya know, ,,4q would be wavin' a banner at a caucus of some kind!!!......what it kinda boils down to,,is basically,, everyone is a Whore for money! ....If you got the money,,4q could be shut up,,in fact,,if 4qs income depended on it,,he would marry Joyce Nalepka,,and Bill Bennett would be the best man!...And 4q would join in on the madcap frenzy of drug war fervor! . ..,,,,,,,,,,,,,,,,and then!,,, ,,about ten years later,,4qs 'Trojan Horse' plan would come into effect!,,4q would not soon forget how it shook the anti community to the very roots,, when he broke the news of his huge fake-out plan to the foolish people who actually took him seriously.....more on all this later..


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Comment #1 posted by goneposthole on April 15, 2002 at 20:35:44 PT
There is no hypocrisy,
illegal drugs are needed. If some drugs are illegal, then the users of illegal drugs can be blamed for funding terrorism. The people that I know that have had supplies of marijuana usually fly right from Pakistan and deliver a bag to my door. I did not know they were terrorists, I swear to God. I just wanted to score a bag. And to think they told me they were "Peaceniks." There is no escaping this ungodly horror of terror. It also presents a perfect ploy to propagandize more hate and intolerance towards drugs and drug users, plus people will be freaking on the terrorism bullsheet and they'll be begging for Zoloft to calm their nerves; let's use it. It's a win, win deal. Can't let on oppurtunity like that passby.

All this bullshit is bullshit.

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